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Startup Toolkit: What To Budget For


There are certain items that startups know they have to budget for from the outset, but there are plenty of unexpected costs that pop up at some point. And, there will eventually be those unavoidable expenses on goods and services that will help with attracting talent, building a client list, navigating the intricacies of running a company, and growing the business. However, with a little foresight, the right planning, and a willingness to invest in the future, startups can launch with the right tools at their disposal and already built into their budget. Here are some of the most important items in a startup toolkit:


External Team

Startup leaders are obviously go-getters, and they have a tendency to believe that they can conquer anything and everything that comes their way, regardless of whether they actually have the requisite expertise or training. This is clearly a great trait that should not be squashed, but there are some items that are better left to the experts, particularly legal, financial, and accounting matters. It is probably unrealistic for a handful of people to simultaneously start and run a business while also learning the law and the many nuances of tax rules and regulations, so leaders must be willing to find the right people to handle these details. More than likely, a startup will need the services of an attorney and accountant at some point, and the earlier those relationships are established and the cost is factored into the budget, the better.


Virtual Data Room

It does not matter what type of startup you are running, operating a business involves a ton of documentation, and that information has to be saved somewhere. Establishing a virtual data room to serve as an online repository will provide a place to safely store these items. And, there are so many ways that this can be used beyond mere data storage. As the company grows, the right solution can become a deal room for potential funding and a collaboration tool for colleagues that work remotely. A solid solution will offer convenience, simplicity, security, and versatility.


Marketing Plan

Branding, marketing, and fostering relationships consume a huge portion of startup leaders’ time, as well as the company budget. Email blasts and cold calls may work every now and then, but marketing-specific software is a must for substantial lead generation. It is imperative to craft the company’s marketing approach, identify the services and tools it will need to achieve that aim, and make sound investments in that regard to ensure a strong start and continued growth.


Extra Perks

Startups fail all the time, and everyone knows this. It is probably for that reason that so many startups began to offer unique perks for their employees; think game rooms, nap pods, and plenty of free food. This may seem trivial, but showing appreciation for employees’ dedication to be a part of something that is statistically destined to fail can go a surprisingly long way. People that feel valued tend to add value.